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- How to Market to People Not Like You ("Know It or Blow It" Rules for Reaching Diverse Customers)
How to Market to People Not Like You ("Know It or Blow It" Rules for Reaching Diverse Customers)
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$24.95
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Product Details
Author:
Kelly McDonald
Format:
Hardcover
Pages:
240
Publisher:
Wiley (March 22, 2011)
Language:
English
Audience:
General/trade
ISBN-13:
9780470879009
Weight:
14.4oz
Case Pack:
20
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$24.95
As low as:
$23.70
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
5.9" x 9" x 1.1"
Pub Discount:
50
Imprint:
Wiley
Country of Origin:
United States
Overview
Reach new and diverse customer groups and expand your market share
The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.
Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.
- Reach unfamiliar new market segments with your products
- Learn how to engage micro-segmented customer groups
- Author's company was named one of the top ad agencies in the US by Ad Age
Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.
