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How to Change Minds (The Art of Influence without Manipulation)

List Price: $17.95
SKU:
9781609948290
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  • Product Details

    Author:
    Robert Jolles
    Format:
    Paperback
    Pages:
    216
    Publisher:
    Berrett-Koehler Publishers (June 4, 2013)
    Imprint:
    Berrett-Koehler Publishers
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781609948290
    ISBN-10:
    1609948297
    Weight:
    8.2oz
    Dimensions:
    8.56" x 8.56" x 0.56"
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260705T121002_156890297-20260705.xml
    Folder:
    RandomHouse
    List Price:
    $17.95
    Country of Origin:
    United States
    Pub Discount:
    65
    Case Pack:
    42
    As low as:
    $13.82
    Publisher Identifier:
    P-RH
    Discount Code:
    A
    QuickShip:
    Yes
  • Overview

    Persuade, Don’t Push!


    Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.