How Soon is Now?

‘If you look at all the people involved – Ivo, Tony Wilson, McGee, Geoff Travis, myself – nobody had a clue about running a record company, and that was the best thing about it.’ Daniel Miller, Mute Records One of the most tangible aftershocks of punk was its prompt to individuals: do it yourself. A generation was inspired, and often with no planning or business sense, in bedrooms, record-shop back offices and sheds, labels such as Factory, Rough Trade, Mute, Beggars Banquet, 4AD, Creation, Warp and Domino began. From humble beginnings, some of the most influential artists were allowed to thrive: Orange Juice, New Order, Depeche Mode, Happy Mondays, The Smiths, Primal Scream, My Bloody Valentine, Aphex Twin, Teenage Fanclub, The Arctic Monkeys. How Soon Is Now? is a landmark survey of the artists, the labels, and the mavericks behind them who had the vision and bloody-mindedness to turn the music world on its head.