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- How Customers Buy…& Why They Don't (Mapping and Managing the Buying Journey DNA)
How Customers Buy…& Why They Don't (Mapping and Managing the Buying Journey DNA)
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$30.00
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Product Details
Author:
Martyn R. Lewis
Format:
Hardcover
Pages:
352
Publisher:
Diversion Publishing (August 15, 2018)
Imprint:
Radius Book Group
Language:
English
Audience:
General/trade
ISBN-13:
9781635765144
ISBN-10:
1635765145
Weight:
19.41oz
Dimensions:
6" x 9"
File:
Eloquence-SimonSchuster_04022026_P9912986_onix30_Complete-20260402.xml
List Price:
$30.00
Pub Discount:
65
Case Pack:
28
As low as:
$23.10
Publisher Identifier:
P-SS
Discount Code:
A
Folder:
Eloquence
Overview
In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy…And Why They Don’t offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.
