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Housing for Niche Markets (Capitalizing on Changing Demographics)
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$93.95
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Product Details
Author:
Jo Allen Gause
Format:
Hardcover
Pages:
192
Publisher:
Urban Land Institute (January 1, 2005)
ISBN-13:
9780874209426
ISBN-10:
0874209420
Weight:
36oz
Dimensions:
9.5" x 10" x 0.74"
Case Pack:
20
File:
Eloquence-IPG_03192026_P9854863_onix30_Complete-20260319.xml
Folder:
Eloquence
As low as:
$80.80
List Price:
$93.95
Language:
English
Publisher Identifier:
P-IPG
Discount Code:
C
Audience:
Professional and scholarly
Pub Discount:
60
Imprint:
Urban Land Institute
Overview
This book will bring the reader up to speed on demographic trends and the market segmentation tools that will help them identify opportunities and housing types for market niches. Fourteen case studies showcase a mix of project types, sizes, and densities. Illustrated with color photos and site plans, each case study explores the developer's vision, the target market, how the project was designed and marketed to appeal to that segment, and how well it succeeded. Project data includes land uses, selling prices and rents, development costs, and more.
