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Hospitality Marketing and Consumer Behavior (Creating Memorable Experiences) - 9781774636244
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$99.00
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Product Details
Author:
Vinnie Jauhari
Format:
Paperback
Pages:
378
Publisher:
Apple Academic Press,CRC Press (March 31, 2021)
Language:
English
ISBN-13:
9781774636244
Weight:
24.75oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260408043820793-20260408.xml
Folder:
TAYLORFRANCIS
List Price:
$99.00
Series:
Advances in Hospitality and Tourism
As low as:
$94.05
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Audience:
College/higher education
Case Pack:
1
Imprint:
Apple Academic Press
Overview
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
