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- HOOK (The Idea Behind Why Ideas Catch On)
HOOK (The Idea Behind Why Ideas Catch On)
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$17.95
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Product Details
Author:
Pat Langton
Format:
Paperback
Pages:
144
Publisher:
Wilkinson Publishing (October 1, 2021)
Imprint:
Wilkinson Publishing
Language:
English
Audience:
General/trade
ISBN-13:
9781925927597
ISBN-10:
1925927598
Weight:
8oz
Dimensions:
6" x 8.75" x 0.3"
File:
Eloquence-IPG_10022026_P10706360_onix30_Complete-20261002.xml
Folder:
Eloquence
List Price:
$17.95
Pub Discount:
60
Case Pack:
60
As low as:
$15.44
Publisher Identifier:
P-IPG
Discount Code:
C
Overview
The must-have handbook for marketers to create effective and memorable campaigns in the new media era.
We are living in a new era of media and marketers are more confused than ever before. Nine out of 10 marketers are struggling to identify the right platforms and technologies to help them engage their audiences.
Marketing has lost its way in recent years. Advertising and communication are so cluttered that marketers are creating bad campaigns that are a waste of their and the consumer’s time.
HOOK gives you an easy-to-remember system to create campaigns that have human emotion, ownable messaging, unique offerings, and talkability among their audience. Learn how to create great ideas and marketing campaigns that work.
