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Hispanic Marketing (The Evolution of the Latino Consumer)
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$61.99
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Product Details
Author:
Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Format:
Paperback
Pages:
514
Publisher:
Taylor & Francis (December 5, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032137742
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260205053207053-20260205.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Country of Origin:
United States
As low as:
$58.89
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Weight:
33.625oz
Imprint:
Routledge
Case Pack:
1
Overview
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
