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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) - 9781633695573
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Product Details
Author:
Harvard Business Review
Format:
Hardcover
Pages:
256
Publisher:
Harvard Business Review Press (April 3, 2018)
Language:
English
ISBN-13:
9781633695573
ISBN-10:
1633695573
Dimensions:
5" x 9"
Case Pack:
22
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260514163224-20260514.xml
Folder:
TWO RIVERS
List Price:
$44.00
As low as:
$37.84
Publisher Identifier:
P-PER
Discount Code:
C
Audience:
General/trade
Series:
HBR Guide
Country of Origin:
United States
Pub Discount:
60
Weight:
19.36oz
Imprint:
Harvard Business Review Press
Overview
Don't let a fear of numbers hold you back.
Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?
Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.
You'll learn how to:
- Identify the metrics you need to measure
- Run experiments and A/B tests
- Ask the right questions of your data experts
- Understand statistical terms and concepts
- Create effective charts and visualizations
- Avoid common mistakes
