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- HBR Guide to Building Your Business Case (HBR Guide Series)
HBR Guide to Building Your Business Case (HBR Guide Series)
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$21.95
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Product Details
Author:
Raymond Sheen, Amy Gallo
Format:
Paperback
Pages:
176
Publisher:
Harvard Business Review Press (July 7, 2015)
Language:
English
ISBN-13:
9781633690028
ISBN-10:
1633690024
Weight:
6.4oz
Dimensions:
5" x 9"
Case Pack:
56
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125307-20250918.xml
Folder:
TWO RIVERS
As low as:
$18.88
List Price:
$21.95
Publisher Identifier:
P-PER
Discount Code:
C
Audience:
General/trade
Series:
HBR Guide
Pub Discount:
60
Imprint:
Harvard Business Review Press
Country of Origin:
United States
Overview
Get your idea off the ground.
You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:
- Spell out the business need for your idea
- Align your case with strategic goals
- Build the right team to shape and test your idea
- Calculate the return on investment
- Analyze risks and opportunities
- Present your case to stakeholders
