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- Haz más con menos: Los 6 principios de innovación frugal / Jugaad Innovation (Spanish Edition)
Haz más con menos: Los 6 principios de innovación frugal / Jugaad Innovation (Spanish Edition)
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Product Details
Overview
Cuando escuchas la palabra innovación, inmediatamente evocas países desarrollados como Suiza o Estados Unidos, además de lugares y personajes como la NASA, Silicon Valley y Nikola Tesla. Por otro lado, sociedades con recursos más limitados, como las latinoamericanas, son fácilmente excluidas de la definición colectiva de tecnología y progreso.
En un mundo donde todo es cada vez más costoso y menos asequible, ¿qué puede hacer un pequeño negocio en la Ciudad de México, Lima o Buenos Aires al lado de gigantes como Apple, Amazon o Alibaba para llegar mejor a su consumidor final? La respuesta: ¡hacer más con menos!
Prabhu, Granados, Symmes y Radjou, cuatro de los investigadores con más experiencia en el campo de la innovación frugal, explican la ruta que tomaron empresas como Oxxo, Bimbo y Tesla para aplicar con éxito este principio que puede definir el futuro de la economía mundial.
ENGLISH DESCRIPTION
"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." ―The EconomistA frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide.
But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades―expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation.
The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.
- Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart
- Features twenty case studies on large corporations from around the world―Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more―that are actively practicing jugaad innovation
- The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more
- Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States
