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Happy is Up, Sad is Down (65 Metaphors for Design)
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Product Details
Author:
Jörn Hurtienne, Diana Löffler, Clara Hüsch, Daniel Reinhardt
Format:
Hardcover
Pages:
304
Publisher:
Laurence King Publishing (May 11, 2021)
Language:
English
ISBN-13:
9789063695934
ISBN-10:
9063695934
File:
hbgusa-hbgusa_Chronicle_onix30_P10283055_07022026_Complete-20260702.xml
Folder:
hbgusa
List Price:
$24.99
As low as:
$19.24
Publisher Identifier:
P-CHRONICLE
Discount Code:
A
Weight:
20.8oz
Dimensions:
6.2" x 6.7" x 1"
Case Pack:
20
Audience:
General/trade
Country of Origin:
China
Pub Discount:
65
Imprint:
BIS Publishers
Overview
We think, feel, and talk in metaphors.
Why not use them for design?
Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.
Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.
Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Why not use them for design?
Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.
Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.
Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
