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Guide to Management Research Methods
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$55.00
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Product Details
Author:
Mandy van der Velde, Paul Jansen, Neil Anderson
Format:
Paperback
Pages:
264
Publisher:
Wiley (February 23, 2004)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781405115124
Weight:
13.76oz
Dimensions:
6.1" x 9.1" x 0.82"
File:
Wiley-wileyUS_2_1_20260615-20260615.xml
Folder:
Wiley
List Price:
$55.00
Country of Origin:
United Kingdom
Case Pack:
20
As low as:
$52.25
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Wiley-Blackwell
Overview
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.
- A practical introduction to research methods for business students.
- Gives students the ability to conduct reliable research on the basis of empirical field data.
- Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
- Demonstrates the interrelationships between the different stages in a research project.
- Helps students to decide which methods are most appropriate.
- Teaches students to think both critically and creatively about research methods.
- Includes the most up-to-date methods, including use of the Internet and email.
- Supported by real-life examples, cases and practical guidelines.
