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Guerrilla Publicity (Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars)

List Price: $19.95
SKU:
9781642799293
Quantity:
Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Jay Conrad Levinson, Rick Frishman, Jill Lublin
    Format:
    Paperback
    Pages:
    322
    Publisher:
    Morgan James Publishing (October 27, 2020)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781642799293
    ISBN-10:
    1642799297
    Dimensions:
    6" x 9"
    File:
    PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20250917130148-20250918.xml
    Folder:
    PGW
    List Price:
    $19.95
    Case Pack:
    22
    As low as:
    $15.36
    Publisher Identifier:
    P-PER
    Discount Code:
    A
    Country of Origin:
    United States
    Pub Discount:
    65
    Weight:
    16.64oz
    Imprint:
    Morgan James Publishing
  • Overview

    Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns.

    Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:

  • Offer expert advice over the internet with podcasts
  • Send out an e-mail blast to quickly reach consumers
  • about the latest products or services
  • Connect with their clients on social networking sites
  • Conduct effective virtual seminars
  • Build out their website in order to build name recognition