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Guanxi (Relationship Marketing in a Chinese Context)
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$233.99
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Product Details
Author:
Erdener Kaynak, Y.H. Wong, Thomas Leung
Format:
Hardcover
Pages:
244
Publisher:
Taylor & Francis (August 16, 2001)
Imprint:
Routledge
Language:
English
ISBN-13:
9780789012890
ISBN-10:
0789012898
Weight:
21.625oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_261023043524416-20261023.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
20
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This systematic analysis of the Chinese concept of guanxi—broadly translated, "personal relationship" or "connections"—offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from the authors' more than twenty years of combined working experience in the Chinese business world.
