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Growing Business Innovation (Creating, Marketing and Monetising IP)

List Price: $55.00
SKU:
9781787198937
Quantity:
Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Jonathan Reuvid
    Format:
    Paperback
    Pages:
    250
    Publisher:
    Legend Press (May 1, 2018)
    Language:
    English
    ISBN-13:
    9781787198937
    ISBN-10:
    1787198936
    Weight:
    18.56oz
    Dimensions:
    7.44" x 9.69" x 0.7"
    Case Pack:
    20
    File:
    Eloquence-IPG_07022026_P10280930_onix30_Complete-20260702.xml
    Folder:
    Eloquence
    List Price:
    $55.00
    As low as:
    $47.30
    Publisher Identifier:
    P-IPG
    Discount Code:
    C
    Audience:
    General/trade
    Pub Discount:
    60
    Imprint:
    Legend Business
  • Overview

    Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.

    In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.

    The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.