- Home
- Business & Economics
- Industries
- Green Gold (The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation) - 9781640097674
Green Gold (The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation) - 9781640097674
List Price:
$18.95
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Sarah Allaback, Monique F. Parsons
Format:
Paperback
Pages:
352
Publisher:
Catapult (May 12, 2026)
Imprint:
Counterpoint
Language:
English
Audience:
General/trade
ISBN-13:
9781640097674
ISBN-10:
1640097678
Weight:
13.2oz
Dimensions:
5.5" x 8.25" x 0.93"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260511T233150_156245711-20260512.xml
Folder:
RandomHouse
List Price:
$18.95
Country of Origin:
United States
Pub Discount:
65
Case Pack:
32
As low as:
$14.59
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Overview
A lively and engrossing cultural history of the avocado and the people who transformed it into an American obsession
“Whether you’re a history buff or just enjoy a chip full of guacamole, you’ll be thoroughly captivated . . . Green Gold is a well researched, captivating story.” —Rick Bayless, James Beard Award-winning chef, author, and restaurateur
The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit’s rise to prominence as both a culinary and cultural juggernaut.
Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado’s potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today’s lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas.
Set against the rise of Southern California as an economic and cultural powerhouse and featuring delightful recipes (including vintage versions of guacamole and avocado toast), Green Gold is an entertaining and far-ranging exploration of the avocado’s journey to a central place in the American diet and global imagination.
“Whether you’re a history buff or just enjoy a chip full of guacamole, you’ll be thoroughly captivated . . . Green Gold is a well researched, captivating story.” —Rick Bayless, James Beard Award-winning chef, author, and restaurateur
The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit’s rise to prominence as both a culinary and cultural juggernaut.
Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado’s potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today’s lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas.
Set against the rise of Southern California as an economic and cultural powerhouse and featuring delightful recipes (including vintage versions of guacamole and avocado toast), Green Gold is an entertaining and far-ranging exploration of the avocado’s journey to a central place in the American diet and global imagination.
