Graphic Design (The New Basics (Second Edition, Revised and Expanded))
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$40.00
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Product Details
Author:
Ellen Lupton, Jennifer Cole Phillips
Format:
Paperback
Pages:
264
Publisher:
Chronicle Books (July 14, 2015)
Language:
English
ISBN-13:
9781616893323
ISBN-10:
161689332X
Weight:
28.8oz
Dimensions:
8.25" x 9" x 0.75"
File:
hbgusa-hbgusa_Chronicle_onix30_P10283055_07022026_Complete-20260702.xml
Folder:
hbgusa
List Price:
$40.00
Case Pack:
16
As low as:
$30.80
Publisher Identifier:
P-CHRONICLE
Discount Code:
B
Audience:
General/trade
Country of Origin:
China
Pub Discount:
65
Imprint:
Princeton Architectural Press
Overview
"A longstanding excellent primer, in an equally excellent updated edition."—Print
Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.
Topics include:
• Color
• Texture
• Rhythm and balance
• Hierarchy
• Layers
• Grids
• And much more!
The new revised edition features new chapters on:
• Visualizing data
• Typography
• Modes of representation
• Gestalt principles
Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.
Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.
Topics include:
• Color
• Texture
• Rhythm and balance
• Hierarchy
• Layers
• Grids
• And much more!
The new revised edition features new chapters on:
• Visualizing data
• Typography
• Modes of representation
• Gestalt principles
Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.
