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Goodthink (The New Science of Collective Intelligence)
List Price:
$32.95
| Expected release date is Oct 13th 2026 |
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Product Details
Author:
Damon Centola
Format:
Hardcover
Pages:
352
Publisher:
MIT Press (October 13, 2026)
Imprint:
The MIT Press
Release Date:
October 13, 2026
Language:
English
Audience:
General/trade
ISBN-13:
9780262054683
ISBN-10:
026205468X
Weight:
20oz
Dimensions:
6" x 9"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260617T071929_156615722-20260617.xml
Folder:
RandomHouse
List Price:
$32.95
Country of Origin:
United States
Pub Discount:
65
Case Pack:
12
As low as:
$25.37
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Overview
Busting the myth of “groupthink,” a powerful look at how our ability to influence one another can accelerate individual and collective intelligence.
A leading expert on social networks and behavior change delivers new principles of social influence to improve collective intelligence.
For years, scientists have struggled to discover the formula to produce the world’s smartest teams. But the solution has been elusive because they have focused on individual intelligences. In Goodthink, Damon Centola shows how to build teams, design online platforms, and create office spaces that sharpen our thinking individually and align our intelligence collectively. The secret, it turns out, is in the shape of our networks.
How did MIT’s Building 20, populated with outcasts and eccentrics, become one of the most innovative and productive research hubs in American history? Why did increasing the number of online echo chambers unexpectedly reduce political polarization? How can popular “herding behavior” make crowds more intelligent? This book has the answers. Taking us behind the scenes of the most successful systems of collective intelligence in the modern world, it introduces a new science of what it means to be smart.
Every day, each of us faces four critical decision-making challenges: choosing, coordination, cooperation, and creativity. Goodthink describes the tell-tale signs of when effective structures are at work, enabling us to “read the room” and begin to shift the dynamics at play. It also reveals how to know when things are failing and what to do to fix them.
Delivering path-breaking insights currently at work within Fortune 500 companies, global philanthropic organizations, and government agencies, the book reveals underlying dynamics of group intelligence that have gone overlooked. Showing us how these principles work to make us feel more confident, more connected, and more engaged, Goodthink leaves us feeling smarter—because we are!
A leading expert on social networks and behavior change delivers new principles of social influence to improve collective intelligence.
For years, scientists have struggled to discover the formula to produce the world’s smartest teams. But the solution has been elusive because they have focused on individual intelligences. In Goodthink, Damon Centola shows how to build teams, design online platforms, and create office spaces that sharpen our thinking individually and align our intelligence collectively. The secret, it turns out, is in the shape of our networks.
How did MIT’s Building 20, populated with outcasts and eccentrics, become one of the most innovative and productive research hubs in American history? Why did increasing the number of online echo chambers unexpectedly reduce political polarization? How can popular “herding behavior” make crowds more intelligent? This book has the answers. Taking us behind the scenes of the most successful systems of collective intelligence in the modern world, it introduces a new science of what it means to be smart.
Every day, each of us faces four critical decision-making challenges: choosing, coordination, cooperation, and creativity. Goodthink describes the tell-tale signs of when effective structures are at work, enabling us to “read the room” and begin to shift the dynamics at play. It also reveals how to know when things are failing and what to do to fix them.
Delivering path-breaking insights currently at work within Fortune 500 companies, global philanthropic organizations, and government agencies, the book reveals underlying dynamics of group intelligence that have gone overlooked. Showing us how these principles work to make us feel more confident, more connected, and more engaged, Goodthink leaves us feeling smarter—because we are!









