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Going Negative
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$16.95
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Product Details
Author:
Shanto Iyengar, Stephen Ansolabehere
Format:
Paperback
Pages:
256
Publisher:
Free Press (August 1, 1997)
Language:
English
Audience:
General/trade
ISBN-13:
9780684837116
ISBN-10:
0684837110
Weight:
12.86oz
Dimensions:
6.1429" x 9.2" x 0.7"
File:
Eloquence-SimonSchuster_08102026_P10461620_onix30-20260810.xml
Folder:
Eloquence
List Price:
$16.95
Pub Discount:
50
Case Pack:
30
As low as:
$15.26
Publisher Identifier:
P-SS
Discount Code:
G
Imprint:
Free Press
Overview
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
