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Global Television Marketplace
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Product Details
Author:
Timothy Havens
Series:
International Screen Industries
Format:
Paperback
Publisher:
British Film Institute (October 2, 2006)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781844571048
ISBN-10:
1844571041
Weight:
12.88oz
Dimensions:
6.08" x 9.66" x 0.51"
Case Pack:
40
File:
Macmillan Trade-macmillan_us_academic_onix21-2016-0320-20160321.xml
Folder:
Macmillan Trade
As low as:
$28.45
Publisher Identifier:
P-STM
Discount Code:
A
QuickShip:
Yes
Overview
Providing an inside look at the cultural assumptions and business practices of television merchants, this book argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists.
