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Global Class (How the World's Fastest-Growing Companies Scale Globally by Focusing Locally)

List Price: $28.00
SKU:
9781637742181
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  • Product Details

    Author:
    Aaron McDaniel, Klaus Wehage
    Format:
    Hardcover
    Pages:
    352
    Publisher:
    BenBella Books (August 23, 2022)
    Imprint:
    Matt Holt Books
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781637742181
    ISBN-10:
    1637742185
    Weight:
    19.6oz
    Dimensions:
    6" x 9" x 1.3"
    File:
    Eloquence-SimonSchuster_11032026_P10829365_onix30_Complete-20261102.xml
    Folder:
    Eloquence
    List Price:
    $28.00
    Pub Discount:
    55
    Case Pack:
    24
    As low as:
    $26.60
    Publisher Identifier:
    P-SS
    Discount Code:
    D
  • Overview

    Wall Street Journal Bestseller

    The playbook for a new era of global business.

    The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in global markets. A new strategic approach and revision of the agile methodology are necessary to better balance the need to localize with the complexity that localization creates.

    To date, business leaders have had to learn how to scale globally the hard way—through trial, error, and failure—since no guidebook existed to light the way . . . until now.

    Enter Global Class: the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world’s fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of businesses (“Global Class Companies”) do to succeed, who are the catalysts of their growth, and how they do it. From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business.

    Whether your company is just starting its growth journey, already has an established international footprint, or you are a globally minded professional looking to build an international career, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.