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Gifts, Romance, and Consumer Culture
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Product Details
Author:
Yuko Minowa, Russell W. Belk
Format:
Paperback
Pages:
282
Publisher:
Taylor & Francis (December 18, 2020)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9780367733346
Weight:
13.875oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260403050835162-20260403.xml
Folder:
TAYLORFRANCIS
List Price:
$59.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Interpretive Marketing Research
Case Pack:
18
As low as:
$56.99
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct
