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From an Idea to Nike (How Marketing Made Nike a Global Success)
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Product Details
Author:
Lowey Bundy-Sichol, C.S. Jennings
Series:
From an Idea to
Format:
Paperback
Pages:
128
Publisher:
HarperCollins (February 12, 2019)
Language:
English
ISBN-13:
9781328453631
ISBN-10:
1328453634
Weight:
4.16oz
Dimensions:
5.25" x 7.62" x 0.31"
Case Pack:
48
File:
hc-Metadata_Only_HarperCollins_US_Metadata_20260412051727-20260412.xml
Folder:
hc
List Price:
$7.99
As low as:
$6.15
Publisher Identifier:
P-HC
Discount Code:
A
Audience:
Children/juvenile
Age Range:
6 to 10
Grade Level:
1st Grade to 5th Grade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Clarion Books
Overview
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
- Find out where the name Nike came from and how the famous swoosh became the signature logo.
- Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!)
- Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
