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Free Ride (How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back)

List Price: $16.00
SKU:
9780307739773
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  • Product Details

    Author:
    Robert Levine
    Format:
    Paperback
    Pages:
    320
    Publisher:
    Knopf Doubleday Publishing Group (September 18, 2012)
    Language:
    English
    ISBN-13:
    9780307739773
    ISBN-10:
    0307739775
    Weight:
    8.32oz
    Dimensions:
    5.14" x 7.99" x 0.73"
    Case Pack:
    24
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T165252_155746788-20260405.xml
    Folder:
    RandomHouse
    As low as:
    $12.32
    List Price:
    $16.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
    QuickShip:
    Yes
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    Anchor
  • Overview

    How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.

    On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum­meting as viewership migrates online, and publishers face off against Amazon over the price of digital books.

    In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google’s fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero.

    Fearless in its reporting and analysis, Free Ride is the busi­ness history of the decade and a much-needed call to action.