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- Free (How Today's Smartest Businesses Profit by Giving Something for Nothing)
Free (How Today's Smartest Businesses Profit by Giving Something for Nothing)
List Price:
$21.99
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- 1-Color Imprint: $2.00 ea.
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Product Details
Author:
Chris Anderson
Format:
Paperback
Pages:
304
Publisher:
Grand Central Publishing (April 20, 2010)
Language:
English
ISBN-13:
9781401310325
ISBN-10:
140131032X
Case Pack:
20
File:
hbgusa-hbgusa_onix30_P9526419_12222025-20251222.xml
Folder:
hbgusa
As low as:
$16.93
List Price:
$21.99
Publisher Identifier:
P-HACH
Discount Code:
A
Dimensions:
5.1875" x 8"
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Grand Central Publishing
Weight:
16oz
Overview
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
