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Franchise Management For Dummies

List Price: $29.99
SKU:
9781119337287
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  • Product Details

    Author:
    Michael H. Seid, Joyce Mazero
    Format:
    Paperback
    Pages:
    432
    Publisher:
    Wiley (April 24, 2017)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781119337287
    Weight:
    20.8oz
    Case Pack:
    14
    File:
    Wiley-wileyUS_2_incremental_aug11_2026-20260811.xml
    Folder:
    Wiley
    List Price:
    $29.99
    As low as:
    $28.49
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Dimensions:
    7.3" x 9.1" x 1.4"
    Country of Origin:
    United States
    Pub Discount:
    50
    Imprint:
    For Dummies
  • Overview

    McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies.

    • Pick the perfect franchise for you
    • Create marketing plans and branding for your new franchise
    • Understand all of the complex legal issues surrounding the ownership of a franchise
    • Uncover the secrets to continued success and future expansion

    Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.