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Fortune Seekers (A Business History of the Nattukottai Chettiars)
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$19.99
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Product Details
Author:
Raman Mahadevan
Format:
Hardcover
Pages:
256
Publisher:
Penguin Random House India Pvt. Ltd (January 6, 2026)
Imprint:
Penguin Business
Language:
English
Audience:
General/trade
ISBN-13:
9780670084869
ISBN-10:
0670084867
Weight:
18oz
File:
Eloquence-IPG_03192026_P9854863_onix30_Complete-20260319.xml
Folder:
Eloquence
List Price:
$19.99
Pub Discount:
60
As low as:
$17.19
Publisher Identifier:
P-IPG
Discount Code:
C
Overview
Nattukotai Chettiars were the most prominent business community from Tamil region and this book captures their spirit of enterprise that led many of them to seek their fortunes overseas. It’s a story that connects South India, Burma, and South-East Asia across the Bay of Bengal and equally one that spans the British imperial era and that of the modern nation state.
For students of history, business, and for modern entrepreneurs, the book has valuable lessons on the importance of diversifying into promising investment opportunities and gauging the economic winds of change.
