Food Fight Inc. (Napkin Sketches to Retail Shelves: An Entrepreneur's Odyssey of Triumphs and Lemons)

Over the past two decades, Bruno Codispoti has crafted and launched over 100 unique retail food products into the North American marketplace. He's experienced both sweet successes and his fair share of agonizing food flops. After years of offering consult and the occasional helping hand, he's strung together some chapter lessons and baked them into very colourful stories; many of which involve well-known personalities such as Jamie Oliver, Pope Saint John Paul II, Sammy Hagar, *NSYNC, and iconic Canadian food brands such as Pizza Pizza, Kernels Extraordinary Popcorn and New York Fries. Hoping that other food biz fanatics will learn something valuable from his victories, and more importantly, from his fiascos, in Food Fight Inc., Bruno peels back the onion layers to uncover the mysteries of the retail food industry.