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Focus Group Research
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$54.99
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Product Details
Author:
Martha Ann Carey, Jo-Ellen Asbury
Format:
Paperback
Pages:
118
Publisher:
Taylor & Francis (July 31, 2012)
Language:
English
ISBN-13:
9781611322569
Weight:
6.5oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260412045134893-20260412.xml
Folder:
TAYLORFRANCIS
List Price:
$54.99
Series:
Qualitative Essentials
Case Pack:
55
As low as:
$52.24
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
