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Flughafen Management (German Edition)
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Product Details
Author:
Axel Schulz, Susanne Baumann, Simone Wiedenmann
Format:
Hardcover
Pages:
268
Publisher:
De Gruyter (January 13, 2010)
Language:
German
Audience:
College/higher education
ISBN-13:
9783486591798
ISBN-10:
3486591797
Weight:
22.4oz
Dimensions:
6.69" x 9.45"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260407163711-20260408.xml
Folder:
TWO RIVERS
List Price:
$60.00
Country of Origin:
Germany
Series:
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
As low as:
$51.60
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Imprint:
De Gruyter Oldenbourg
Overview
Die Autoren geben in diesem Buch einen umfassenden Überblick der wesentlichen Teilbereiche des Flughafen Managements. Dabei wird in den einzelnen Kapiteln Grundlagen, Geschäftsmodelle, Non Aviation, Produktionsfaktoren, Marketing, Dienstleistungen am Flughafen und Steuerung auf die wichtigsten Inhalte eingegangen. Zur Veranschaulichung einzelner Unterkapitel dienen informative Fallbeispiele aus der Praxis, welche mit einer jeweils passenden Fragestellung zur Vertiefung des Sachverhalts beitragen sollen. Weitere Informationen unter flughafen-management.de Das Buch richtet sich an Studierende und Praktiker.
