Flower Arranging (A Step-by-Step Guide to Floral Design)

This brand-new, completely redesigned volume of FLOWER ARRANGING builds on the original best-selling edition, which has been the ultimate and preeminent book of basic floral design instruction in the world since 2007. Used as a textbook by scores of universities, colleges, high schools and vocational programs around the globe, this modern edition not only provides a foundation for novices entering the world of floristry but also serves as a refresher for experienced designers and as a springboard to the next level for designers in between.This new edition comprises more than 150 floral designs ranging from basic and traditional to advanced and contemporary, all created by Teresa Lanker, The Ohio State University, and Frank Feysa, AIFD, CFD, PFCI, design director for Smithers-Oasis Company.Included are flower recipes and step-by-step instructions, with illustrative photos, for 36 all-occasion arrangements, wedding bouquets, flowers to wear, sympathy arrangements, holiday designs, and even novelty arrangements and fruit baskets—designs that professional florists make every day. Also featured are more advanced and creative variations of each traditional design, and the initial chapters provide a wealth of in-depth information on the principles and elements of floral design as well as floral design mechanics.At a whopping 296 pages, this new edition of FLOWER ARRANGING has almost double the number of pages of the original version. And with more than 630 photos, this all-encompassing and inspirational guide to growth is an absolute must-have for everyone practicing the art of flower arranging, so order one for every designer (and aspiring designer) in your shop!