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Flash Advertising (Flash Platform Development of Microsites, Advergames and Branded Applications)

List Price: $66.99
SKU:
9780240813455
Quantity:
Minimum Purchase
25 unit(s)
  • Availability: Confirm prior to ordering
  • Branding: minimum 50 pieces (add’l costs below)
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Branding Options (v), Availability & Lead Times

  • 1-Color Imprint: $2.00 ea.
  • Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
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  • Set-Up Charge: $45 per decoration
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  • RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
  • Product Details

    Author:
    Jason Fincanon
    Format:
    Paperback
    Pages:
    288
    Publisher:
    CRC Press (August 11, 2010)
    Language:
    English
    ISBN-13:
    9780240813455
    Weight:
    25.5oz
    Dimensions:
    7.5" x 9.6875"
    File:
    TAYLORFRANCIS-TayFran_260714044205898-20260714.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $66.99
    Case Pack:
    14
    As low as:
    $63.64
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    Professional and scholarly
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

    * Mastering the myriad of ad specs, deadlines, quality and version control issues
    * Creating ads that balance campaign goals with design constraints
    * Preparing and building ads with team and QC standards
    * Using forms and data in ads without file bloat
    * File optimization techniques for swf files
    * 3rd party rich media technologies that transcend the 30k banner
    * Integrating video into sites and banners
    * Social media applications
    * Trafficking and tracking ads for impressions, interactions, clicks, and conversions
    * Using ActionScript to save development time and implement team standards

    Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com