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- Film Marketing into the Twenty-First Century - 9781844578399
Film Marketing into the Twenty-First Century - 9781844578399
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Product Details
Author:
Nolwenn Mingant, Cecilia Tirtaine, Joël Augros
Format:
Hardcover
Pages:
288
Publisher:
British Film Institute (November 12, 2015)
Language:
English
Audience:
College/higher education
ISBN-13:
9781844578399
ISBN-10:
1844578399
Weight:
16oz
Dimensions:
6.23" x 9.52" x 0.68"
Case Pack:
32
File:
CHILDSPLAY-macmillan_us_academic_onix21-2016-0403-20160404a.xml
Folder:
CHILDSPLAY
As low as:
$80.08
Publisher Identifier:
P-CHILDSPLAY
Discount Code:
A
Pub Discount:
65
Overview
This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era.
