- Home
- Business & Economics
- Management
- Fight the Average (How do you build a brand that truly stands out?)
Fight the Average (How do you build a brand that truly stands out?)
List Price:
$45.00
| Expected release date is Jul 21st 2026 |
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Dries Henau, Yuri Vandenbogaerde
Format:
Paperback
Pages:
240
Publisher:
Lannoo Publishers (July 21, 2026)
Imprint:
Lannoo Publishers
Release Date:
July 21, 2026
Language:
English
Audience:
General/trade
ISBN-13:
9789059962217
ISBN-10:
9059962214
Weight:
9.39oz
Dimensions:
6.693" x 9.449"
File:
Eloquence-SimonSchuster_04272026_P10007258_onix30-20260426.xml
Folder:
Eloquence
List Price:
$45.00
Pub Discount:
65
Case Pack:
1
As low as:
$34.65
Publisher Identifier:
P-SS
Discount Code:
A
Overview
With practical tips and inspiring stories, this book help brands, companies, and entrepreneurs stand out from the competition and win their customers’ hearts. This is the wake-up call your brand needs.
How to Create a Brand That Stands Out? Step 1: Grab this book. Nice. Are you tired of blending into the crowd, or afraid of getting lost in it? Awesome. Step 2: Buy this book. Or read it right there in the store — but that might not be very practical. In a world where mediocrity has become the norm, having a distinct identity is essential. Fight The Average is a powerful manifesto against the ordinary. Dries & Yuri reveal their no-nonsense approach to building exceptional brands. With practical tips and inspiring stories, they help brands, companies, and entrepreneurs stand out from the competition and win their customers’ hearts. This is the wake-up call your brand needs.
"If only every entrepreneur had access to the knowledge and expertise of Dries & Yuri." – Kimberly Rooijakkers | CEO, Boardwalk Hotel Aruba.
"Fight The Average is a breath of fresh air in a world full of AI-generated drivel and copy-paste brands. Dries & Yuri show that brands truly shine when they dare to be different." – Clo Willaerts | Speaker, Author, and Trainer.
"Fight The Average doesn’t just help you create a brand—it makes your brand stick. Not for the hesitant, but for entrepreneurs who dare to make bold choices and go all in." – Jan Verlinden | Chief Lemonade Maker and Author of The Ritchie Story.
"Fight The Average is anything but average: it’s rebellious, relevant, and hits the core of what brands need today." – Valery Super | CEO, Emboo.
"This is the shot of courage every entrepreneur needs to stand out from the rest." – Eline De Munck | Founder, Odette Lunettes
How to Create a Brand That Stands Out? Step 1: Grab this book. Nice. Are you tired of blending into the crowd, or afraid of getting lost in it? Awesome. Step 2: Buy this book. Or read it right there in the store — but that might not be very practical. In a world where mediocrity has become the norm, having a distinct identity is essential. Fight The Average is a powerful manifesto against the ordinary. Dries & Yuri reveal their no-nonsense approach to building exceptional brands. With practical tips and inspiring stories, they help brands, companies, and entrepreneurs stand out from the competition and win their customers’ hearts. This is the wake-up call your brand needs.
"If only every entrepreneur had access to the knowledge and expertise of Dries & Yuri." – Kimberly Rooijakkers | CEO, Boardwalk Hotel Aruba.
"Fight The Average is a breath of fresh air in a world full of AI-generated drivel and copy-paste brands. Dries & Yuri show that brands truly shine when they dare to be different." – Clo Willaerts | Speaker, Author, and Trainer.
"Fight The Average doesn’t just help you create a brand—it makes your brand stick. Not for the hesitant, but for entrepreneurs who dare to make bold choices and go all in." – Jan Verlinden | Chief Lemonade Maker and Author of The Ritchie Story.
"Fight The Average is anything but average: it’s rebellious, relevant, and hits the core of what brands need today." – Valery Super | CEO, Emboo.
"This is the shot of courage every entrepreneur needs to stand out from the rest." – Eline De Munck | Founder, Odette Lunettes
