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Fashion Marketing Communications
List Price:
$47.00
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Product Details
Author:
Gaynor Lea-Greenwood
Format:
Paperback
Pages:
224
Publisher:
Wiley (March 18, 2013)
Language:
English
Audience:
General/trade
ISBN-13:
9781405150606
Weight:
16.8oz
Dimensions:
6.85" x 9.65" x 0.48"
File:
Wiley-wileyUS_2_incremental_apr28_2026-20260428.xml
Folder:
Wiley
List Price:
$47.00
Country of Origin:
United Kingdom
Case Pack:
28
As low as:
$44.65
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Wiley
Overview
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.
This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
