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Extraordinary PR, Ordinary Budget (A Strategy Guide)
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$17.95
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Product Details
Author:
Jennifer R. Farmer
Format:
Paperback
Pages:
184
Publisher:
Berrett-Koehler Publishers (June 26, 2017)
Language:
English
ISBN-13:
9781626569935
ISBN-10:
1626569932
Weight:
7oz
Dimensions:
5.5" x 8.25" x 0.48"
Case Pack:
64
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T164001_155746751-20260405.xml
Folder:
RandomHouse
List Price:
$17.95
As low as:
$13.82
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Berrett-Koehler Publishers
Overview
Low Cost, High Impact!
Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.
Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.
Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
