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Extraordinary PR, Ordinary Budget (A Strategy Guide)

List Price: $17.95
SKU:
9781626569935
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  • Availability: Confirm prior to ordering
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Overview

Low Cost, High Impact!

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.

Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

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  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
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  • Product Details

    Author:
    Jennifer R. Farmer
    Format:
    Paperback
    Pages:
    184
    Publisher:
    Berrett-Koehler Publishers (June 26, 2017)
    Language:
    English
    ISBN-13:
    9781626569935
    ISBN-10:
    1626569932
    Weight:
    7oz
    Dimensions:
    5.5" x 8.25" x 0.44"
    Case Pack:
    64
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20210526T001024_8636572-20210526.xml
    Folder:
    RandomHouse
    List Price:
    $17.95
    As low as:
    $13.82
    Publisher Identifier:
    P-RH
    Discount Code:
    A