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Exchange Behavior in Selling and Sales Management
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$77.99
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Product Details
Author:
Peng Sheng, Aziz Guergachi
Format:
Paperback
Pages:
240
Publisher:
Taylor & Francis (January 15, 2008)
Language:
English
ISBN-13:
9780750685900
Weight:
15.625oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260411045344499-20260411.xml
Folder:
TAYLORFRANCIS
List Price:
$77.99
Case Pack:
55
As low as:
$74.09
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide:
* A revolutionary framework to describe the dynamics of consumer and organizational buying processes
* A scientific, analytical approach to the personal elements in selling
* A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit
* A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time
Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.
* A revolutionary framework to describe the dynamics of consumer and organizational buying processes
* A scientific, analytical approach to the personal elements in selling
* A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit
* A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time
Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.
