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Evaluating Public Communication (Exploring New Models, Standards, and Best Practice)
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$233.99
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Product Details
Author:
Jim Macnamara
Format:
Hardcover
Pages:
412
Publisher:
Taylor & Francis (September 6, 2017)
Imprint:
Routledge
Language:
English
ISBN-13:
9781138228573
Weight:
32.5oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_261023043524416-20261023.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
55
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
