null
Loading... Please wait...
FREE SHIPPING on All Unbranded Items LEARN MORE
Print This Page

Eureka (Discovering Your Inner Scientist)

List Price: $17.99
SKU:
9780465074969
Quantity:
Minimum Purchase
25 unit(s)
  • Availability: Confirm prior to ordering
  • Branding: minimum 50 pieces (add’l costs below)
  • Check Freight Rates (branded products only)

Branding Options (v), Availability & Lead Times

  • 1-Color Imprint: $2.00 ea.
  • Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.50 ea. (full-color printed)
  • Set-Up Charge: $45 per decoration
FULL DETAILS
  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
  • Product Details

    Author:
    Chad Orzel
    Format:
    Paperback
    Pages:
    368
    Publisher:
    Basic Books (December 9, 2014)
    Language:
    English
    ISBN-13:
    9780465074969
    ISBN-10:
    0465074960
    Weight:
    12.8oz
    Dimensions:
    5.5" x 8.25" x 1"
    Case Pack:
    32
    File:
    hbgusa-hbgusa_onix30_P9783880_03022026-20260302.xml
    Folder:
    hbgusa
    As low as:
    $13.85
    List Price:
    $17.99
    Publisher Identifier:
    P-HACH
    Discount Code:
    A
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    Basic Books
  • Overview

    Even in the twenty-first century the popular image of a scientist is a reclusive genius in a lab coat, mixing formulas or working out equations inaccessible to all but the initiated few. The idea that scientists are somehow smarter than the rest of us is a common, yet dangerous, misconception, getting us off the hook for not knowing—or caring—how the world works. How did science become so divorced from our everyday experience? Is scientific understanding so far out of reach for the non-scientists among us?

    As science popularizer Chad Orzel argues in Eureka, even the people who are most forthright about hating science are doing science, often without even knowing it. Orzel shows that science isn’t something alien and inscrutable beyond the capabilities of ordinary people, it’s central to the human experience. Every human can think like a scientist, and regularly does so in the course of everyday activities. The disconnect between this reality and most people’s perception is mostly due to the common misconception that science is a body of (boring, abstract, often mathematical) facts. In truth, science is best thought of as a process: Looking at the world, Thinking about what makes it work, Testing your mental model by comparing it to reality, and Telling others about your results. The facts that we too often think of as the whole of science are merely the product of this scientific process. Eureka shows that this process is one we all regularly use, and something that everybody can do.

    By revealing the connection between the everyday activities that people do—solving crossword puzzles, playing sports, or even watching mystery shows on television—and the processes used to make great scientific discoveries, Orzel shows that if we recognize the process of doing science as something familiar, we will be better able to appreciate scientific discoveries, and use scientific facts and thinking to help address the problems that affect us all.