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Essentials of International Marketing - 9780765624758
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Product Details
Author:
Donald L. Brady
Format:
Paperback
Pages:
432
Publisher:
Taylor & Francis (August 15, 2010)
Language:
English
ISBN-13:
9780765624758
Weight:
28oz
Dimensions:
7.4375" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260519045159724-20260519.xml
Folder:
TAYLORFRANCIS
List Price:
$87.99
Case Pack:
55
As low as:
$83.59
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Pub Discount:
30
Country of Origin:
United States
Imprint:
Routledge
Overview
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
