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Essentials of Intellectual Property (Law, Economics, and Strategy)

List Price: $45.00
SKU:
9780470888506
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  • Availability: Confirm prior to ordering
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Overview

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

  • Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
  • Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
  • Offers an introduction to IP licensing and enforcement
  • Now features discussion of critical precedent-setting recent IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

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  • Set-Up Charge: $45 per decoration
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  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
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  • Product Details

    Author:
    Alexander I. Poltorak, Paul J. Lerner
    Format:
    Paperback
    Pages:
    320
    Publisher:
    Wiley (March 8, 2011)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780470888506
    Weight:
    14.08oz
    Dimensions:
    6" x 9.02" x 0.95"
    File:
    Wiley-wiley.1.20220117-20220118.xml
    Folder:
    Wiley
    List Price:
    $45.00
    Case Pack:
    16
    As low as:
    $32.40
    Publisher Identifier:
    P-WIL
    Discount Code:
    D