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Entertainment Management (Towards Best Practice)
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$84.00
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Product Details
Author:
Stuart Moss, Ben Walmsley
Format:
Paperback
Pages:
328
Publisher:
CAB International (June 16, 2014)
Imprint:
CAB International
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781780640235
ISBN-10:
1780640234
Weight:
32oz
Dimensions:
7.44" x 9.69" x 0.71"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125829-20250918.xml
Folder:
TWO RIVERS
List Price:
$84.00
Country of Origin:
United Kingdom
Case Pack:
20
As low as:
$64.68
Publisher Identifier:
P-PER
Discount Code:
A
Pub Discount:
65
Overview
Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.
