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Employer Branding for Competitive Advantage (Models and Implementation Strategies)
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$68.99
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Product Details
Author:
Geeta Rana, Shivani Agarwal, Ravindra Sharma
Format:
Paperback
Pages:
222
Publisher:
CRC Press (October 4, 2024)
Language:
English
Audience:
General/trade
ISBN-13:
9780367651008
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260605045600021-20260605.xml
Folder:
TAYLORFRANCIS
List Price:
$68.99
Country of Origin:
United States
Pub Discount:
30
Series:
Information Technology, Management and Operations Research Practices
As low as:
$65.54
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
11.75oz
Case Pack:
32
Imprint:
CRC Press
Overview
This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.
