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- El café (Historia de una semilla que cambió el mundo)
El café (Historia de una semilla que cambió el mundo)
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$26.95
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Product Details
Author:
Mark Pendergrast, Elsa Mateo
Format:
Hardcover
Pages:
448
Publisher:
Ediciones B (November 1, 2005)
Language:
English
ISBN-13:
9789501522297
ISBN-10:
9501522296
Weight:
29.6oz
Dimensions:
6" x 10.5" x 1.2"
Case Pack:
10
File:
Eloquence-IPG_02032018_complete_onix21-20180203.xml
Folder:
Eloquence
As low as:
$23.18
List Price:
$26.95
Publisher Identifier:
P-IPG
Discount Code:
C
Pub Discount:
60
Overview
Presenting the history of coffee from its discovery on an ancient Ethiopian hillside to its role as an elixir in the age of Starbucks, this account discusses the rise and fall of regional brands in the United States, the role of advertising, the global economic impact of coffee prices, and the recent emergence of specialty coffee retailers. The social and environmental ramifications of coffee are discussed in terms of recent campaigns for a livable wage and environmental protection in coffee producing nations such as Brazil, making this an excellent reference on what is considered the second most valuable exported legal commodity on earth.
