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- Einführung in die Wahrnehmungs-, Lern- und Werbe-Psychologie (German Edition)
Einführung in die Wahrnehmungs-, Lern- und Werbe-Psychologie (German Edition)
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$42.00
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Product Details
Author:
Horst Otto Mayer
Format:
Hardcover
Pages:
220
Publisher:
De Gruyter (April 6, 2005)
Language:
German
Audience:
College/higher education
ISBN-13:
9783486576757
ISBN-10:
3486576755
Weight:
19.52oz
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260407163711-20260408.xml
Folder:
TWO RIVERS
List Price:
$42.00
Country of Origin:
Germany
Series:
Edition Psychologie
As low as:
$36.12
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Imprint:
De Gruyter Oldenbourg
Overview
Das Werk führt in grundlegender Form in Themen, Fragestellungen und Befunde der Wahrnehmungs-, Motivations-, Lern-, und Werbepsychologie ein, um dadurch umfassendere Lösungsansätze zu finden. Dazu werden manche Strömungen und Forschungsaspekte in der Psychologie genauer betrachtet, andere lediglich kurz erwähnt. Die Einführung ist didaktisch exzellent aufbereitet. Der Lehrstoff wird in Übungsaufgaben geprüft.
