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E-Marketing (Marketing 04.03)
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$19.95
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Product Details
Author:
Steve Shipside
Format:
Paperback
Pages:
112
Publisher:
Wiley (April 10, 2002)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781841121994
Weight:
7oz
Dimensions:
4.88" x 6.85" x 0.35"
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$19.95
Country of Origin:
United Kingdom
Series:
Express Exec
Case Pack:
115
As low as:
$18.95
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Capstone
Overview
Fast track route to mastering all aspects of e-marketing
Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads
Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making iteasy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads
Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making iteasy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
