- Home
- Business & Economics
- Management
- Do You Want to Keep Your Customers Forever?
Do You Want to Keep Your Customers Forever?
List Price:
$9.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Joseph B. Pine II, Don Peppers, Martha Rogers
Format:
Paperback
Pages:
96
Publisher:
Harvard Business Review Press (March 2, 2010)
Language:
English
ISBN-13:
9781422140277
ISBN-10:
142214027X
Weight:
2.72oz
Dimensions:
4.25" x 6.5"
Case Pack:
120
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260514163224-20260514.xml
Folder:
TWO RIVERS
As low as:
$8.59
List Price:
$9.99
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Imprint:
Harvard Business Review Press
Audience:
General/trade
Country of Origin:
United States
Series:
Harvard Business Review Classics
Overview
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
