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Do Purpose New Edition (Why brands with a purpose do better and matter more.)

List Price: $14.95
SKU:
9781914168505
Quantity:
Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    David Hieatt
    Format:
    Paperback
    Pages:
    160
    Publisher:
    Global Book Sales (November 5, 2024)
    Language:
    English
    ISBN-13:
    9781914168505
    ISBN-10:
    191416850X
    Dimensions:
    4.75" x 7"
    File:
    CONSORTIUM-Metadata_Only_Consortium_Customer_Group_Metadata_20260401130217-20260401.xml
    Folder:
    CONSORTIUM
    List Price:
    $14.95
    Country of Origin:
    Poland
    Series:
    Do Books
    Case Pack:
    22
    As low as:
    $11.51
    Publisher Identifier:
    P-PER
    Discount Code:
    A
    Pub Discount:
    65
    Weight:
    8.8oz
    Imprint:
    Do Books
  • Overview

    "Brands with purpose aren't accidental; they're meticulously crafted." – Sophie Bambuck, Chief Marketing Officer, The North Face

    The most important brands in the world make us feel something.

    They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.

    Yes, we love the product they make. But the thing we love most about them is the change they are making.

    Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story. It builds your teams, and it defines your culture.

    In Do Purpose, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.