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Digital Marketing (Global Strategies from the World's Leading Experts)
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$50.00
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Product Details
Author:
Yoram (Jerry) Wind, Vijay Mahajan
Format:
Paperback
Pages:
432
Publisher:
Wiley (February 9, 2001)
Language:
English
Audience:
General/trade
ISBN-13:
9780471361220
Weight:
26.24oz
Case Pack:
22
File:
Wiley-wileyUS_2_1_20260415-20260415.xml
Folder:
Wiley
List Price:
$50.00
As low as:
$47.50
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.38" x 9.37" x 1.37"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
